8 Unbeatable Free Email Marketing Courses Online

Best Free Email Marketing Courses Online

Best free email marketing courses – Email marketing is a super effective marketing technique for reaching and engaging with customers. It allows businesses to build relationships with their audience, promote products and services, and drive sales. If you’re looking to learn more about email marketing, there are plenty of free courses available online that can help you get started. Also, you can read this post to get a brief knowledge about email marketing – Email marketing for beginners.

Free Email Marketing Courses Online and Certification

Best Free Email Marketing Courses

1. MailChimp – Email Marketing Course for Beginners

This course, offered by the popular email marketing platform MailChimp, covers the basics of email marketing, including how to create a list, design effective email campaigns, and measure your results.

The course is designed for beginners and covers the following topics:

1. How to create a list: The course starts by teaching you how to create a list of subscribers to whom you can send email campaigns. This includes how to import contacts, add subscribers manually, and segment your list.
   
2. Designing effective email campaigns: Once you have a list of subscribers, the course teaches you how to design effective email campaigns. This includes how to choose the right template, add content, and customize your design to match your brand.
   
3. Measuring your results: After you have sent an email campaign, you will learn how to measure the results. This includes how to track open rates, click-through rates, and conversions. The course also covers how to use MailChimp’s reporting and analytics tools to understand your results and make data-driven decisions.
   
4. Advanced features: The course also covers some of the advanced features of MailChimp, such as automation, A/B testing, and integration with other platforms.

The course is self-paced, so you can work through the material at your own speed and on your own schedule. Each lesson includes a video tutorial and a set of exercises that you can complete to test your knowledge. After course completion, you will receive a certificate.

MailChimp’s free email marketing course online is a great resource for anyone who wants to learn the basics of email marketing. It’s also a great way to get started with MailChimp and learn how to use the platform to create effective email campaigns. The course is free to take and will provide you with a good foundation in email marketing and how to use the MailChimp platform.

Steps to enrol the Mailchimp free email marketing course

1. Login to Mailchimp & Co
2. Get the Mailchimp Foundation badge.
3. Start learning Email Marketing. (Note – You can unlock this email marketing course only after passing “The Mailchimp Foundation assessment”)

Free Email Marketing Courses Online
Platform: Mailchimp
Course Name: Mailchimp Email Marketing
Cost: Free
Certification: Yes

Learn what is snowshoe spamming in email marketing.

2. Coursera – Think Outside the Inbox: Email Marketing

“Think Outside the Inbox: Email Marketing” is a course that is designed to provide learners with an in-depth understanding of email marketing and how it can be used to drive business results. The course is a part of the Digital Marketing Specialization. This course is offered by Google.

The course is divided into several sections, each covering a specific aspect of email marketing.

This email marketing course touches on the following topics –

1. Introduction to Email Marketing: In this section, learners will be introduced to the basics of email marketing, including its history, current state, and future trends. They will also learn about the different types of email campaigns and how to develop a comprehensive email marketing strategy.
2. Designing and Writing Effective Emails: In this section, learners will learn how to design and write effective emails that will help them stand out in their inboxes. They will learn about the different components of an email, including the subject line, pre-header, and call-to-action, and how to use them to increase open and click-through rates.
3. Email Campaigns and Automation: In this section, learners will learn about the different types of email campaigns, including newsletters, promotional emails, and triggered emails. They will also learn about email automation and how to use it to increase efficiency and effectiveness.
4. Email Metrics and Optimization: In this section, learners will learn about the different metrics used to measure the performance of email campaigns, including open rate, click-through rate, and conversion rate. They will also learn how to use data to segment their audience and personalize their campaigns for maximum impact.
5. Legal Aspects of Email Marketing: This section covers the legal aspects of email marketing, including email laws, such as CAN-SPAM and GDPR, and how to ensure compliance with these laws.

Throughout the course, learners will have access to interactive exercises and quizzes to help them apply the concepts they’ve learned. There are also opportunities for learners to connect with other marketers and share their own experiences and insights.

The course is designed to provide learners with a comprehensive understanding of email marketing and how it can be used to drive business results. It’s a great course for anyone interested in learning more about email marketing, from beginners to experienced marketers.

How effective this course is?

“Think Outside the Inbox: Email Marketing” course offers several interesting features that make it a valuable learning experience:

1. Comprehensive coverage: The course covers a wide range of topics related to email marketing, including strategy development, email design, and data analysis. It provides a comprehensive understanding of email marketing and how it can be used to drive business results.
2. Interactive exercises and quizzes: The course includes interactive exercises and quizzes that help learners apply the concepts they’ve learned and test their understanding of the material.
3. Connect with other marketers: The course provides opportunities for learners to connect with other marketers and share their own experiences and insights. This allows learners to learn from the experiences of others and can be a great way to network and build connections in the field.
4. Real-world case studies: The course includes real-world examples and case studies that illustrate how email marketing is used in practice, providing learners with practical insights into how they can apply what they’ve learned to their own work.

Free Email Marketing Courses Online
Platform: Coursera
Course Name: Think outside the inbox: Email Marketing
Cost: Free
Certification: No free of cost
Duration: Approx 26 hours

3. HubSpot Email Marketing Certification

This certification course, offered by marketing software company HubSpot, covers the basics of email marketing and provides an in-depth look at how to use email marketing to drive business growth.

In the list of Email marketing courses for beginners, the next is Hubspot email marketing. The Hubspot email marketing course is designed to teach beginners the basics of creating and executing successful email marketing campaigns. This is one of the best email marketing certification courses. The course is self-paced and can be accessed online at any time.

Hubspot’s free email marketing course covered the following topics –

The course is divided into several lessons, each covering a different aspect of email marketing. Some of the topics covered include:

• Building an email list: Learn how to grow your email list through opt-ins and lead magnets, and how to segment your list for targeted campaigns.
• Creating effective email campaigns: Learn best practices for email design, including how to create compelling subject lines, headlines, and calls to action.
• Personalization and segmentation: Learn how to use personalization and segmentation to deliver highly targeted and relevant content to your subscribers.
• Email automation: Learn how to set up automated email campaigns, such as welcome emails and abandoned cart emails, to save time and increase conversions.
• Measuring and analyzing the success of your campaigns: Learn how to track key metrics, such as open rates, click-through rates, and conversions, and how to use that data to optimize your future campaigns.

The course includes a variety of interactive elements, including quizzes, examples and case studies. By the end of the period, you will have a solid understanding of how to create and execute effective email marketing campaigns and will be able to measure their success and make data-driven decisions to improve your results.

Email Marketing Courses Free Online & Certification

Free Email Marketing Courses Online
Platform: Hubspot Academy
Course Name: Hubspot Free Email Marketing Certification Course
Cost: Free
Certification: Yes
Duration: 4:05 hours

4. Udemy – Email Marketing Mastery

This course, offered through the online learning platform Udemy, covers the basics of email marketing and provides an in-depth look at how to use email marketing to drive business growth. Udemy platform provides various best free email marketing courses online, I have mentioned here one of them that I feel best you can go through all.

These are just a few examples of many free email marketing courses available online. Whether you’re a beginner looking to learn the basics or an experienced marketer looking to take your skills to the next level, there’s a course out there that’s right for you. With the right knowledge and tools, you can start creating effective email marketing campaigns that drive real results for your business.

What will you learn – Udemy email marketing free course

• The “Email Marketing Made Easy for Beginners” course on Udemy delves into various key aspects of creating and executing successful email campaigns. One of the primary focuses of the course is building an effective mailing list, which includes tips for gathering contact information and segmenting your audience to target specific groups.
• Another important aspect of the course is the design and creation of visually appealing and engaging emails. The course provides guidance on layout, design, and the use of compelling subject lines and email copy.
• Also, learn the art of great email writing such as Business to Consumer Emails and Business to Business Emails.
• Additionally, the course addresses the importance of tracking the performance of your emails and provides strategies for using email marketing tools, such as Mailchimp and ConvertKit, to send and monitor your campaigns.
• An interesting point this course also covers is the use of autoresponders and automation in your email marketing campaigns, which can save time and increase efficiency. And the course doesn’t stop there, it also provides strategies for growing your email list and increasing engagement with your target audience.

Overall, this Udemy course is designed for individuals with little or no prior experience in email marketing and is presented in an easy-to-understand format.

Free email marketing courses online
Platform: Udemy
Course Name: Email Marketing Made Easy For Beginners by “Ron Stefanski”
Cost: Free
Certification: Not available for free users
Duration: 1 hour

Learn Email Marketing Free

5. Simplilearn – Advance Email Marketing Course

Email marketing is an essential tool for any business that wants to reach out to its customers and build relationships. With Simplilearn’s online free email marketing course, you can learn the fundamentals of email marketing and how to use it effectively for your business. This course will teach you the basics of email campaigns, from setting up a list to creating effective emails that engage your customers. You’ll also learn about segmentation, automation, and best practices for measuring success. With Simplilearn’s advanced email marketing course, you’ll be able to create effective campaigns that drive results for your business.

What will you learn in this Simplilearn free email marketing course?

• It will start with the course introduction and shows you to use your email list effectively to connect with your customers.
• Introduction to advanced email marketing that makes you understand the importance of email marketing.
• How to write effective subject lines, and what things should keep in mind while writing email subject lines.
• Learn industry examples of email subject lines.
• This Simplilearn email designing skill gives you knowledge on how to convert a user into a customer.
• Optimization of email content that gives higher engagement.
• Learn the most important thing in email marketing is email list management.
• How to automate email marketing.
• Landing page design, learn landing page importance, types of landing pages and more.

Free email marketing courses online
Platform: Simplilearn
Course Name: Advance Email Marketing Course
Cost: Free
Certification: Yes
Duration: 5 hours

6. Google Digital Garage – Email Marketing Basics

Google Digital Garage offers a course on “Email Marketing Basics” that is designed to help individuals and small businesses learn the basics of email marketing and how to use it effectively. This email marketing course by Google covers the topics such as creating a mailing list, designing effective email campaigns, and measuring the success of your emails.

The Google Digital Garage “Email Marketing Basics” course covers various topics related to creating and sending effective email campaigns. Some of the specific topics covered in the course include:

• Building a mailing list: This section of the course covers how to create and manage a mailing list of contacts from that you can send emails. This includes tips on how to gather contact information, such as through a sign-up form on your website, and how to segment your list to target specific groups of people.
• Designing effective email campaigns: This section of the course covers how to create visually appealing and effective emails that will engage your audience. It covers topics such as layout and design, as well as best practices for creating compelling subject lines and email copy.
• Importance of A/B testing, Creating landing pages and more.
• Sending and measuring the success of your emails: This section of the course covers how to send your emails and track their performance. It includes tips on how to use email marketing tools, such as Mailchimp, to send and track your emails, as well as how to measure the success of your campaigns using metrics such as unsubscribe rate and open and click-through rates.

All of these topics are covered in the course through interactive video lessons, quizzes, and practical exercises to help you apply what you’ve learned. The course is designed to be self-paced, so you can take as much time as you need to complete it.

Free email marketing courses online
Platform: Google Digital Garage
Course Name: Email Marketing Basics (Module of Digital Marketing)
Cost: Free
Certification: Yes

7. Wishpond – Email Marketing for Beginners

If you are looking to get started with email marketing and need a comprehensive guide, then Wishpond’s free email marketing course is a great option. It covers all the essential topics related to email marketing, such as how to create engaging campaigns, optimize your emails for various devices, and track your results. With this course, you’ll be able to create effective emails that will help you reach more potential customers and grow your business.

With Wishpond’s free email marketing course, you will learn

• Introduction to email marketing and types of email campaigns.
• Common email marketing mistakes that have been made unintentionally due to which emails get bounced or in the spam folder. Learn the types of bounces here.
• Learn how to create an email marketing funnel.
• Growing email list for achieving the target.
• Then next tutorial shows you A/B testing. This course covers the basics of email marketing.

Free Email Marketing Courses Online
Platform: Wishpond
Course Name: Wishpond’s Email Marketing Masterclass for Beginners
Cost: Free
Certification: No

8. Sendinblue Academy- Free email marketing course and certification

SendinBlue Academy is an educational platform by SendinBlue that provides various resources and tutorials to help users learn how to effectively use their email marketing platform. The Academy includes a variety of resources such as:

• Video tutorials: cover a wide range of topics, from getting started with the platform to advanced features and best practices.
• Guides: These provide detailed step-by-step instructions for various tasks, such as creating and sending campaigns, designing templates, and analyzing results.
• Blog: This contains various articles about email marketing, including tips and best practices, as well as updates and news about the SendinBlue platform.
• Webinars: These are online seminars hosted by SendinBlue experts, covering various email marketing topics.
• Certification: This is a way to prove your expertise in email marketing using the Sendinblue platform.

The Academy is free to access and is designed for users of all levels of experience with email marketing and the SendinBlue platform.

If you are looking for a comprehensive resource to learn about email marketing and how to use Sendinblue, then the free online email marketing course provided by Sendinblue is just what you need. This course covers all the topics related to email marketing, from understanding the basics of creating an effective email campaign to managing contacts and measuring your results.

It also includes tutorials on how to use Sendinblue’s features such as automation and segmentation. With this course, you can become an expert in no time!

The certification is free but you need to have a Sendinblue Academy account and the certification is valid for one year.

Sendinblue free email marketing course touches on the topics –

• Start learning from email marketing fundamentals which cover the following things such as – email marketing terms, advantages, email marketing goals, email deliverability, etc
• Sendinblue overview, creating Sendinblue, adding contacts, creating a campaign, its pricing plans and overview about Sendinblue apps.
• In module 3 get to know about data protection in email marketing, What is the EU GDPR and how to follow GDPR requirements and a clear picture of personal data
• Managing contacts & segmentations in the Sendinblue account.
• Also, it touches on the following topics such as – growing subscribers, reporting and A/B testing in email marketing

Free Email Marketing Courses Online
Platform: Sendinblue Academy
Course Name: Sendinblue Email Marketing Course
Cost: Free
Certification: Yes

Also learn, what the things you need to avoid in email marketing read here. This tells you the 14 key points that you have to avoid in email marketing for better results.

Benefits of Email Marketing Courses Online

Email marketing courses can offer a variety of benefits, including:

1. Improved understanding of email marketing concepts and strategies: Email marketing courses can provide a comprehensive understanding of key concepts such as list building, segmentation, personalization, and automation.
2. Hands-on experience: Many email marketing courses include practical exercises and assignments that provide hands-on experience with various tools and techniques.
3. Access to industry experts: Email marketing courses are often taught by experienced professionals who can provide valuable insights and advice.
4. Networking opportunities: Email marketing courses can provide the opportunity to connect with other professionals in the field and learn from their experiences.
5. Increased confidence: By taking an email marketing course, you can gain the knowledge and skills necessary to confidently create, execute and measure the success of email marketing campaigns.
6. Stay up to date with industry developments: Email marketing courses can help you stay current with the latest trends and best practices in the field.

Best Email Marketing Courses Online FAQs

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