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Introduction to Subject Lines Examples
When you check your email after the weekend, you might have a lot of messages waiting for you. You can either open each email one by one or quickly scan through the subject lines to decide which ones to open. People are usually very busy, so they often choose the second option and only open emails with interesting or important subject lines. This is why having a catchy subject line is important if you want people to open your emails.
When you’re trying to sell something through email, the subject line is really important. It’s like the key to getting people to open your email and potentially buy your product or service. If your subject line is boring or unappealing, people might not bother opening your email at all. That’s why it’s so important to make sure your subject line is interesting and catchy. If you can get more people to open your emails, you’ll have a better chance of making sales. So, focus on writing subject lines that will make people want to click and read more.
When you write a subject line for an email in a creative way, more people might open it. There are different strategies you can use to make sure people open your emails, and one of them is by writing interesting subject lines. In email marketing, there are certain types of subject lines that are known to work well and get more people to open your emails. If you want to be successful with email marketing, it’s important to use these kinds of subject lines. So, let’s explore some of these subject lines and see how they can help you get a higher open rate.
As per the subject line research
Based on research conducted by superoffice.com, it was discovered that a significant percentage of email subscribers are likely to read an email based on who it is from. Specifically, 45% of subscribers are influenced by the sender’s identity. Furthermore, the study also found that 33% of email recipients open emails based on the subject line. These findings highlight the importance of both the sender’s identity and the subject line in determining whether or not an email is opened and read.
The subject line contains 6-10 words that have a more open rate. See below ref image from superoffice.com
Subject Line Examples
Personalization
Personalization creates trust and also makes users feel special. According to martech.org using the recipient’s name in a subject line can lift up the open rate by 18-20%. See the results below, stats of using the recipient’s first name in the subject line.
You can use any personal data like first name, last name, state, country etc. You can do A/B testing using various details and analyse by yourself which one is working better for you.
Personalised Subject lines Examples
- Hey [XYZ], Have you ever tried?
- [Name], you have been shortlisted
- Excellent [Name], You have done a great job
- [Name], you will love this
- Hey [Name], Seminar is going on.
Fear of Missing Out(FOMO)
When limited things are available or the offer ends soon then it gives more quick sales than a normal scenario. Scarcity can be a powerful driver of sales, particularly when limited quantities or time-sensitive offers are involved. As such, leveraging scarcity can be an effective means of generating urgency and motivating customers to make a purchase.
Example of FOMO subject lines
- This is the last call, we won’t disturb you again
- Offer ends tonight
- The first 50 lucky users get a discount
- Only 5 seats are available
- Live webinar, No recording is available
- Last chance to grab the deal
Funny Subject Lines
Using funny subject lines can make people feel happy and relaxed. When a subject line is humorous, it can make the reader smile and want to open the email. For example, food delivery or vegetable sellers could use funny subject lines like “What if we delivered your veggies by drone?🚀” or “Feeling guilty about not eating your veggies? We’ve got you covered!😉”. By using humour in their emails, businesses can create a fun and positive connection with their customers.
Few Examples of Funny Subject Lines
- What if we delivered your veggies by drone?🚀
- What did you say? this is so cheap, you want to pay more😱
- We’re dropping a bomb receipe😁 – source swiggy
Money-Saving Schemes or Offers
Everybody loves a good deal! When we see something we want at a lower price than usual, we’re more likely to buy it. That’s why many brands offer discounts and special deals on special occasions. By offering these deals, businesses can attract more customers and make more sales than they would otherwise.
Example of Money Saving or Offers Subject Lines
- Use code [xyz] to get the best discounts
- Buy 1 Get 2, order now
- Get up to 50% off on luxury products.
- Use code spring20
- Combo starting at [xyz].
- Black Friday deals are ON.
Time-Saving Subject Lines Ideas
- 20 quick ideas for starting your business
- 15 hacks to increase sales
- 51 ways to start making money from home
- 5 min crafts ideas
- Learn email marketing basics within 1 hour.
Understand Them
Have you ever had a friend who just “gets” you without even having to say anything? It feels really special, right? Well, the same goes for businesses. When a business understands what its customers are going through and provides solutions that address those needs, it creates a special bond between them. People appreciate when a business “gets” them and are more likely to read their content and engage with their brand.
Subject Lines Examples
- Get rid of your uninvited pimples.
- Score in your exam with these tips.
- Getting bored with the regular breakfast? here is an interesting breakfast list.
- Stay fit and healthy without dieting.
- Anger is the biggest enemy.
Reminder Subject Lines
People are often busy with their work and might forget to complete certain tasks, even if they are important. For instance, they may have intended to buy a subscription or product, but then got sidetracked by a phone call or email. As a solution, businesses can send reminder emails to help their customers remember the task they had intended to complete.
Examples of Reminder Subject Lines
- It will take 2 min to process your transaction.
- Your cart item’s price has been dropped, check now.
- [Name], You may also like a product similar to your interest.
- A product similar to your interest is available at a cheap price.
Clear & Direct Subject Lines
It’s often more efficient to be direct and clear, rather than trying to be fancy or creative. Sometimes simplicity can be more attractive than complexity. Here are some examples to illustrate this point.
Examples of the Clear and Direct Subject Lines
- Pdf-email marketing guide for beginners
- [Newschannel] – Today’s news in trend
- Hello [name] – we meet on [date]
- You will love this tutorial.
- Last month’s progress report
Ask a Question
Subject lines that grab attention to get more people to open your emails, can make them curious. One way to do this is by asking questions and then answering them. Questions make people think and want to know the answer, or check if they were right.
Example of asking Questions Subject Lines
- Is PHP worth learning? Check inside
- Can we really earn by selling photos?
- Want to work at [Company]? Know some facts before joining
- Can blogging be a full-time carrier?
- How we can get rid of 9-6 jobs and work flexibly?
- What is the coolest way of earning?
- Which sectors have the possibility to earn without any limits?
Survey – Subject Lines for Emails
Taking surveys can help us make our services and products better. There are different ways to ask and encourage people to give us feedback.
Examples of Survey subject lines
- Hey [Name], What you are expecting?
- How much do you rate us?
- Would you like to help us in improving?
- Can we reach the nearest to your expectation?
- [Name] your feedback is so valuable to us.
- [Name] your feedback helps us in creating a better experience for many users.
- [Name] how much do you mark us out of 10?
How to
Explaining the steps to do something attracts people’s attention. By providing a step-by-step guide in your email newsletters, people will be more interested in reading them.
Example of using how-to in subject lines
- How do start earning 5 figures?
- How to improvise the marketing strategy?
- How to remember things longer?
- How to forgive others easily?
- How do clear self-doubts?
- How to become a better version of ourselves
Puzzle
Using puzzles in your email can make it more interesting and engaging for readers. Puzzles have been popular since childhood and can capture people’s attention. Adding puzzles to your emails is a new and effective way to grab people’s attention and encourage them to read more.
Example of using Puzzle in Subject Lines
- Should you or shouldn’t you?
- Have you or still up to?
Subject lines to increase open rate
Reverse psychology
Using reverse psychology in the email subject line can increase the open rate. This tactic involves saying the opposite of what you mean to achieve the desired result. It’s like when parents say “No” to their children to make them want something even more. You may have experienced this before.
Example how to use reverse psychology inside our subject lines
- Don’t open this email, if you don’t have time
- If you are already doing good and satisfied then you can ignore this email
- If you are not willing to become rich then this email is not for you
- This email is only for ambitious people
Conclusion
In conclusion, email subject lines play a crucial role in increasing the open rates of your emails. Using creative, straightforward, and attention-grabbing subject lines can make your emails stand out from the crowd and engage your audience. By using tactics such as humour, curiosity, how-to guides, and social proof, you can create subject lines that appeal to your target audience and encourage them to open your emails. Keep experimenting with different subject line strategies to find the ones that work best for your brand and watch your email engagement rates soar.