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14 things
to
avoid
in
email
marketing
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Sending irrelevant content
For example:
If someone subscribes to you for “Style & fashion” don’t send an email to them apart from the specific interest.
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Call to action
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Sending emails too frequently
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Using irrelevant subject
line
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Using spammy keywords
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Sending emails to unsubscribed users
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Not segmenting subscribers
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Framing email only for big screen users
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Lack of proficiency
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Placing of signup form
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Avoiding stats
Stats help you in showing how many users are engaged with you, how many have opened and vice-versa
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Not using personalization measures in an email
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Users find difficulty in unsubscribing
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Welcome Email
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