11 Most Popular Digital Marketing Tools

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Must have Digital Marketing Tools

Digital Marketing Tools – Effective digital marketing can be achieved through the use of a diverse set of tools, as each business has different requirements. It is not sufficient to rely on a single tool for success. Rather, a combination of multiple digital marketing tools can yield better outcomes. Some of the key tools that can contribute to the success of your digital marketing efforts include content marketing tools, email marketing tools, graphic design tools, and SEO marketing tools.

By utilizing these digital marketing tools, you can achieve exponential growth for your business. In the following section, we will discuss the various types of digital marketing tools that every business needs. Join us as we explore the world of digital marketing tools and how they can help take your business to the next level.

11 Types of Popular Digital Marketing Tools

1. Email Marketing Tools

Email marketing is a great way to stay in touch with your customers and promote your brand. It is also a very effective way to generate leads for your business. It is often used to send updates about your company or to send out promotional offers. Email marketing is also used to get feedback from customers about your product or service.

Email marketing tools have automation features that let you automate the workflow, so you don’t need to send emails manually to each subscriber. The workflow will do this for you.

Check here for the complete Email marketing guide for beginners.

The popular and best bulk email marketing tools you can start with –

Getresponse

It is an all-in-one solution email marketing tool, Using Getresponse you can create a landing page, a Website builder, popups and signup forms and an unlimited newsletter. Getresponse has a free plan that allows up to 500 subscribers.

Mailerlite

It is also a free tool and as you upgrade it you can unlock the advanced features. Mailerlite allows up to 1000 subscribers in its free plan. if we see it from all around it is so affordable for any business.

Moosend, Mailchimp, Active Campaign, Sendpulse, Benchmark, etc are the best email sender to boost your business.

For free email marketing tools, you can look here. Here is the complete list of the best bulk email senders. You can check in detail.

Sendpulse – Click here to activate discount

Social media marketing tools are used to manage social media accounts. As it is a more engaging place than anywhere else to connect with users. Here you can engage users in the form of images, videos, text, short videos, reels and the way you like. But responding to the user’s questions and regular posting might be difficult so to manage all those things there are a few popular tools that are used and loved by people you can check them below.

Buffer

This tool is for people who don’t have time to publish posts on social media on the regular basis. It is a publishing tool where you can schedule posts for major social platforms such as – Instagram, Facebook, Twitter, Linkedin, Pinterest, etc. Moreover, you can use a link shortener to bit.ly links,buff.ly links or customer shorter links. and you can do a lot with this tool. You can check here buffer pricing and its features.

Buzzsumo

Buzzsumo provides infinite content ideas, creates impressive and growing content and keeps an eye on its analytics. It helps you to find out how content is doing, and Gives the data of maximum sharing content via the platform (for example – Facebook, Pinterest, etc). You can do all your research using Buzzsumo. Content marketing tools help in creating more richer content. For influencers using Buzzsumo is worth it. It tells you about the valuable influencers and also finds the influencers from widely shared content.

Moreover, Buzzsumo has rich features such as a youtube analyser and youtube influencer which tell about youtube marketing and analytics about where it gets shared over the web respectively. Question analyzer that lets you know about popular questions asked on forums, Quora, e-commerce sites and more. similarly, a lot of features are provided by buzz sumo you can check the image below.

buzsumo features - digital marketing tools — Digital Marketing for Business Growth (Image Source – Buzzsumo)

Hootsuite

Hootsuite makes you glad by managing your multiple social accounts with ease. In the era of digital marketing, there are multiple channels that capture huge traffic using which we can take advantage of for promoting business. But, to make the audience engage consistency is the key to better engagement. In that case, this gets so difficult to manage multiple social media channels by one person. So Hootsuite helps you with this. Hootsuite is a popular digital marketing tool. Using this you can manage multiple social media accounts under one roof.

Hootsuite provides features such as adding multiple users, scheduling messages, scheduling posts in one place, recommending time to publish, bulk scheduling, customizable reports and more.

Mention, Sproutsocial, Postoplan etc are the other social media management tools you can go with.

Tailwind

To create Pinterest pins, Facebook posts, Instagram posts and stories. Scheduler to auto-post across networks using Tailwind. Especially people using it for Pinterest. Tailwind is so popular among Pinterest users. Its scheduler feature helps in growing and engaging the audience. Try Tailwind for free.

Followerwonk

If you are a person who mainly targets Twitter users then this is for you. Followerwonk gives you in-depth analytics and helps you in finding influencers, analysing and optimising followers.

Adespresso

To create ad campaigns and manage them in one place. Run ad campaigns over Facebook, Instagram and Google ads using the Adespresso tool. It is an effective digital marketing tool that gives you to create multiple versions of a single ad campaign within a few minutes. It gives you complete insights that let you know how your campaign is performing.

Facebook Ads Manager

Create and manage ads for the Facebook audience and Instagram users.

Other ad campaign management tools are Semrush social media ads, Hootsuite ad campaigns, etc.

4. Search Engine Optimization Tools

Google Analytics (GA4)

Easily track your visitors, and get reports in detail including – device, geographical location, time, and more. Easily know the audience behaviour using google analytics.

Google Search Console

Google search console is a very useful digital marketing tool. It shows the website search performance and monitors your website and fixes issues. Once your website is connected with the google search console tool you will start receiving impressions, clicks, and positions where it is ranking in the google search engine. Also, it shows all the corresponding keywords that receive impressions, clicks, CTR etc. Google send an alert notification when it found some issue on the website, so you can analyze those issues and fix them.

Mozbar

Mozbar from Moz. It is a chrome extension that lets you know about the DA (Domain Authority), PA (Page Authority), and Spam score of the website. Mozbar can do a page analysis (That gives detail about on-page elements, link metrics, markup, HTTP status, etc) and page optimization as well. Also, gives you complete link metrics such as – do follow links, no follow links, internal links and external links present on the website.

Hunter.io

Get the professional email addresses of any website using hunter.io. This tool fetches all the email addresses belonging to the respective website. You just need to give the details for what website email address you are looking for.

GTmetrix

GTmetrix helps in analysing your website. Why its get slow or where do you need improvement? Also, analyze how your website loads on different devices. It will automatically send you notifications when your website is slowing down or you can manually analyze it by entering the URL. Go through the GTmetrix website for more details.

Shortpixel – Image Optimizing Digital Marketing Tools

Shortpixel is used for optimizing images. It compresses the image size without disturbing its originality. Optimizing images reduces the size of images which helps in boosting the speed of the website.

Yoast SEO – SEO Digital Marketing Tools

Yoast SEO is the popular and best word press plugin for content optimization. It makes sure your website meets all the prominent SEO standards. Yoast helps in making content SEO friendly. It is available for free and paid for both. You can install this Yoast plugin over WordPress for free. If you need more advanced features then you can go with Yoast premium plans.

VStats

Vstats gives the stats of visitors on websites. Its extension is available for multiple browsers such as – Chrome, Edge, Opera and Yandex. These stats show you monthly visits, views, daily visits and daily views. Top referring websites, keywords the website is ranking for.

An alternative to VStats is Similarweb.

5. Keyword Ideas and Research tools

Reddit keyword research tool

This is a subreddit keyword research tool that gives the monthly search volume of the searched keyword. You need to give keywords in the input box and pick from the suggestions and you will get all the details exactly as shown below.

Top digital marketing tools — Best Digital Marketing Tools (Image Source – Reddit keyword research tool)

Semrush – Content Marketing Tools

Using Semrush you can spy on competitors’ websites. Analyze competitor’s website and their marketing strategies. Improve your content with Semrush recommendations that help in growing search rankings.

Site audit to make your website easy to load. Keyword explorer that gives keywords ideas, search volume, paid difficulty and more. Backlink analytics lets you know about your website backlinks as well as your competitor’s backlinks also. Where your website lies in SERPs get to know using the Semrush tool.

Ubersuggest

It is a keyword research tool which results in monthly search volume, cost per click, keyword difficulty etc. Ubersuggest is the tool used for in-depth analysis of websites and keywords.

This interface is user-friendly. It is a very useful digital marketing tool. Give the domain name or keyword in the input box to get to know about traffic, keywords difficulty, domain authority, backlinks (do follow, no follow), DA and organic keywords for the respective website. Also, get to know about websites driving traffic organically or any other social channel, from which country visiting a maximum number of users etc. Moreover, it can do site audits as well. Check the SEO health and helps in fixing them.

Ahref – Most Popular Digital Marketing Tools

Ahref is an all-in-one SEO tool. All you need to rank your website you can accomplish by using Ahref. The things you can do using Ahref such as – Site audit and optimisation, analysing your competitors, Getting keywords that people are searching for, and Keeping an eye on your website ranking progress. Ahref dashboard gives you a brief idea about how your website is working – It shows health score, domain rating, backlinks, organic traffic, number of organic keywords, etc. Ahref keyword explorer exposes all the details like its keyword difficulty, SERP feature, where your website is ranking and the websites above you, Traffic on the respective keyword, Search volume for that particular keyword, and you can see position history graph etc.

Other Keywords research tools and site audit tools are – Moz, Spyfu, etc

Wordstream.io

Completely Free Keyword Research Tool. Also, you can download the keywords list.

Google Keyword Planner

Google keyword planner allows you to search keywords for the google search engine, Bing search engine. Keywords for the social platforms such as – hashtags for Instagram, Twitter, Pinterest, Youtube, and App store. For the eCommerce platforms such as – Amazon eCommerce, eBay and more.

AlsoAsked

The AlsoAsked tool provides you with the precise questions or queries that users are searching for. By utilizing these queries effectively, you can improve your search content and provide the most relevant and helpful results. Simply enter your query, or keyword, or import a CSV file into the input field to retrieve the results.

The People Also Asked queries can be found here, and incorporating them into your content can greatly enhance your search engine optimization. Check out the image below to see how you can obtain your results using this tool.

Alsoasked - Digital marketing tools — Digital Marketing Toolkit (Image Source – Alsoasked)

AnswerThePublic

This AnswerThePublic tool analyses the user queries and categories of questions in the best way. This is one of the effective content marketing tools. This will give you a collection of questions and ideas to write and add up to your article or blog post to make the blog more effective and valuable. Once the results get fetched you can download them into CSV and go through them one after another.

Google Trends

Google trends show the trend of the searched keywords. How does the trend of the keyword change as time goes on? You can check keyword trends for all locations or specific locations Also, you can apply duration, and category to get the results you need.

6. Form builder Tools for Multi-purpose

Form builder tools are created to meet the needs of users who understand the importance of capturing leads for their business. These tools are specifically designed to help you manage leads effectively by allowing you to create professional forms with ease, without requiring any technical knowledge, thanks to their intuitive drag-and-drop builder.

In addition, these tools enable you to create logic forms that show only relevant questions based on the user’s selection, as well as to create quiz forms, online exams, and collect surveys. With form builder tools, you can efficiently capture leads and manage them with ease, making them an essential tool for any business.

Google Forms

It is a free form builder tool by google. Easily create forms or use templates. It allows addons to make forms robust. you can use them as well. But the templates gallery is not rich comparatively. Alternatives to this you can check mentioned form builder tools.

Alternatives to Google Forms are Jotform, Typeform, Wufoo, 123form builder and more.

Here you can see the list of forever free-form builder tools.

7. The Pop-up Form Builder Tool

Popups are a popular and effective method for generating leads and attracting customers. With popup maker tools, you can create customized popups based on your specific needs. These pop-ups can include subscribe forms, gamified forms, or offer discounts to users, among other options. They are an engaging way to grab users’ attention and encourage them to take action.

There are various types of popups available, including full-screen popups that cover the entire screen, sliding forms that slide over the screen, and triggered-based popup forms that appear when the user exits the website or scrolls a certain percentage of the page. You can adjust these settings within the popup maker tool to best suit your needs. By utilizing popup maker tools, you can create effective popups that capture leads and attract customers.

Sumo

Sumo let you create popup forms and also add them to your website to generate more leads. Alternatives to Sumo are Poptin, Wishpond, Optinly, Optinmonster, Active Campaign, Jotform, etc.

Know in detail the popular pop-up form maker plugins for WordPress.

8. Landing Page Builder

Landing pages are widely used as they offer the flexibility to create a web page without the need for a complete website. Essentially, landing pages are web pages designed to drive conversions or achieve a specific goal, such as increasing sales, generating leads, selling affiliate products, offering giveaways, or encouraging users to join webinars.

These pages are visually appealing and easily attract users. There are numerous landing page builders available in the market, and we have listed a few of the best tools for you to research on your own. Most services offer a free landing page building option, which is best suited for beginners or startups, though they may have limited features.

Landing page building tools, Wix.com, Sendinblue, Getresponse, Unbounce, Squarespace, etc.

9. Graphic Design Tool – Digital Marketing Tools

Visuals are a great way to convey your message in a simple and engaging manner that catches the attention of visitors. With graphic designing tools, you can easily create or edit images, adding effects or animations to make them even more impactful. Images speak volumes with fewer words, making them a powerful tool for communication.

If you’re looking to design images or add effects or animations, there are several graphic designing tools available. We’ve listed some of the best tools below for you to explore and choose from.

Canva

Most popular among graphic designers, influencers, bloggers, etc. Easy to use and more features accomplish the requirement of online marketers. Also, Canva gives you the flexibility to download images into any format. You can use this tool for free also paid version unlocks a lot of advanced features.

Also, you can do a lot with the Canva tool such as – Creating presentations, Videos, social posts and more.

Alternative to Canva, Vistacreate, Designwizard, etc

10. Project Management Tools

Project management tools help you in managing projects, assign tasks, and get updates by notification. Changing working status, Roadmap to work on, and many more. Project management tools give a clear picture that who is involved in the project. From design to deployment project management tools can help with this. The user-friendly tools to manage projects, used by professionals and small businesses are mentioned below –

Trello

It is a project management tool used by industries. Trello is a web-based visual project management tool where you can easily set up a board, manage any type of project, add files, automate tasks and get work done by the team. It helps in planning, tracking the progress and accomplishing the work successfully.

Alternatives to Trello are Asana, Freedcamp, etc.

11. Survey Maker Tools

Surveys are the best way to make users interact. Also, the other benefit is you can know the user’s interests, what they are liking, how much they are interested in your content as well as what kind of things they are expecting from you. So to make it easy they are a lot of tools available in the market where you just need to select templates or add fields and questions accordingly. And start sharing among the audience and manage responses in one place.

Following are the tools you can use to take a survey

Google Forms

It is a free tool and you can take a basic level of the survey. Alternatives to Google forms are Typeform, Jotform, 123formbuilder, etc.
If you are looking for dedicatedly survey tools then you would like to go with Survey Sparrow or SurveyMonkey which give you plenty of formats, templates and questions that you can use directly or modify or create from scratch as per your need.

Proof

This is a social-proof software that helps in building the trust of customers and generates more sales. How does it exactly works when someone visits your website it shows notification like who has just taken a trial, how many users are currently browsing this website, who have purchased the plan etc. It is proof-based social marketing where we are giving proof to users that are browsing websites.

Alternative to Proof software is FOMO, TrustPulse, etc

13. Reporting Tool – Reports & Analytics Digital Marketing Tools

Google Data Studio

It is a web-based reporting tool. Build visual and interactive reports using google data studio. It is a platform that provides you to create and understand reports without any complexity. To know more in detail about google data studio visit this website.

FAQs to Digital Marketing Tools

What are digital marketing tools?

Digital marketing tools are software programs that help businesses promote their products or services online. These tools are designed to help with various aspects of digital marketing, such as social media marketing, search engine optimization (SEO), email marketing, and more.

What are some common types of digital marketing tools?

Some common types of digital marketing tools include content marketing tools, email marketing tools, social media marketing tools, SEO tools, PPC advertising tools, and analytics tools.

How do I choose the right digital marketing tools for my business?

When choosing digital marketing tools, it’s important to consider your business goals, budget, and the specific needs of your audience. Research different tools and their features, read reviews and try out free trials if available to determine which tools will best suit your business.

Do I need to be a technical expert to use digital marketing tools?

No, many digital marketing tools are designed to be user-friendly and do not require extensive technical expertise. However, some tools may require a learning curve or training to use effectively.

How much do digital marketing tools cost?

The cost of digital marketing tools can vary widely depending on the specific tool and the features included. Some tools offer free versions with limited features, while others may charge monthly or annual fees. It’s important to factor in the cost when selecting tools for your business and ensure they fit within your budget.

Conclusion

In conclusion, digital marketing tools play a vital role in the success of any business. By leveraging a combination of various digital marketing tools, you can enhance your online presence, attract more customers, and achieve exponential growth for your business. From content marketing tools to SEO marketing tools, each tool serves a unique purpose and can help you achieve your digital marketing objectives. It is important to carefully evaluate your business needs and select the tools that will best serve those needs. By doing so, you can ensure that your digital marketing efforts are effective and yield the desired outcomes.

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