Email Marketing Explained What is Email Marketing? Email marketing is the process of using email to promote products or services to a large audience. It is a cost-effective way for businesses to reach their target market, increase brand awareness, and generate sales. Acquiring the email addresses of your target customers is a crucial step in … Read more
Are you a healthcare provider looking for ways to increase the engagement of your patients? If that’s the case, email marketing might be a good option. With the right techniques and strategies, email advertising can assist you in building strong relationships with your patients, improve patient satisfaction, and ultimately drive better health outcomes. In this … Read more
What is IP Warming? A Comprehensive Guide Are you an email marketer looking to increase your open rates and reach more customers? If that’s the case, you may be familiar with IP warming. Email marketers use IP warming to gradually establish a reputation with Internet Service Providers (ISPs) in order to increase the likelihood that … Read more
Are you in search of a marketing tactic that can effectively boost the growth of your business? Look no further than email marketing! With its numerous advantages, email marketing has become a must-have for businesses of all sizes. In this article, we will discuss the advantages of email marketing and how it can benefit your … Read more
In simple words, Transactional emails are real-time messages sent to users after a specific activity has been performed on their website or application.
For example – Forget password, Reset password, Order confirmation, Feedback request etc.
Best transactional service providers –
1. Postmark
2. Amazon SES
3. Moosend
4. Sendgrid
5. Mandrill
6. Sendinblue
7. Hubspot
8. mailgun
9. Sendpulse
10. campaign Monitor
SMTP is used for sending, receiving and relaying emails.
Why do you need an SMTP server?
For sending verification emails.
Password recover or reset password.
Order confirmation, delivery and sending invoices.
Email Subject Line Best Practices Subject line best practices in email marketing – Subject lines are an essential aspect of email marketing, as they determine whether or not your emails will be opened and read by your subscribers. According to “Zippa.com” almost half of the email recipients (47%) decide whether to open an email based … Read more
Some of the links on this blog are affiliate links. If you click on such an affiliate product link and make a purchase, I’ll earn a commission at no additional cost to you. These affiliate commissions help me to keep running this blog. Popular Email Marketing Questions and Answers Common email marketing faqs – Email … Read more
Marketing emails vs Transactional emails
Marketing emails use for brand awareness, infographics, and increasing sales. Promotional or Marketing emails can only send to the users who have opted-in to the email list.
Transactional emails are triggered-based emails. In simple terms, It is the most important email and cannot be delayed when any activity has been done.
Hard Bounce vs Soft Bounce in Email marketing Introduction – Hard Bounce vs Soft Bounce in Email Marketing Hard Bounce vs Soft Bounce Email Marketing – Hard bounce and Soft bounce are the categories of bounces. Those who are new at email marketing might not easily understand what are hard bounce and soft bounce actually … Read more