Mailchimp is a Robust Email marketing tool that helps in growing business. Along with a free plan, it has another 3 plans. So let’s understand each plan, its pricing and its features. If you are searching for a tool that provides bulk email sending, automation, Integration, Customizable templates, website builder, and landing pages so this is for you. Mailchimp has plans from basic to advance. So let’s started.
Mailchimp Features & Pricing Plans
Table Of Content
- Mailchimp terminologies
- Mailchimp features
- Website & commerce features
- Available add-ons
- Plans, Features and Pricing
- A quick comparison between all Mailchimp plans.
Mailchimp Terminologies
Audience – The audience referred to the mailing list name.
Contacts – Contacts refer to the subscribers.
Seat – Seat refers to team members. Mailchimp accounts have up to 5 levels of permissions and they are Owner, Admin, Author, Manager and Viewer.
Mailchimp Features
Let’s understand what are the features Mailchimp is providing.
- Mailchimp provides CRM (Customer relationship management) system that helps in understanding the audience from day 1 and takes action accordingly.
- Landing Pages and forms. Customization is available and can share anywhere on social media.
- It provides custom branding which can be very useful to encourage the business.
- 24 /7 Email and chat support is there as well as phone support also provided by Mailchimp.
- You can do A/B testing with MailChimp as well as Multivariate Testing also possible.
- You can add users and restrict permissions accordingly (Owner, Admin, Author, Manager or Viewer).
- With email campaigns, Mailchimp also provides a Website Builder.
- Build and publish a website.
- Integrate applications using Mailchimp.
- Advanced Segmentation, Custom Templates, Creative assistant and many more things you can get at Mailchimp.
- Customer journeys, Multiple starting and branching points.
- Automate the workflows.
Mailchimp Website & Commerce Features
- A free Mailchimp domain.
- Can also buy a custom domain.
- Build and Publish a Website.
- Create a store, and add a shopping cart. Payments processing (US & UK).
- SSL certificate and Site visit analytics.
- Transaction fees vary according to plans.
- Appointment scheduling –
- Appointments
- Custom Service Page (Not available in the Free plan).
- Automated Notification email (Not available in the Free plan).
So you can say Mailchimp is an all-in-one platform which is providing all things required for business. From sending email in bulk, tracking audience, creating landing pages, integrating apps or giving your online presence using a website everything is possible with Mailchimp.
Paid Add-ons
- Custom Domain – Prices vary for all plans.
- Advance Scheduling – $8/month currently same for all plans.
- Transactional emails – Prices vary for all plans.
Let’s explore Mailchimp Pricing Plans
Mailchimp free Plan – $0
- Upto 2000 contacts (Including Subscribed Unsubscribed, and non-subscribed).
- 10,000 sends per month and a daily limit of 2,000
- 1 Audience (Audience referred to a mailing list or contacts list)
- 1 Seat with owner permissions (Seat referred to user with multiple permissions).
- Forms & Landing pages with Mailchimp branding.
- Marketing CRM.
- Single-Step Automation.
- For promoting the business – Landing Pages, Social posting, Insta ads, Facebook ads and Postcards.
- To Build-up Brand – Basic templates, Creative assistance, content studio & Mailchimp website & domain.
- Integrations, With over 250+ apps.
- Guides & Tutorials.
- Email Support for the first 30 days.
Mailchimp essentials plan – Starts at $10.29 / month
- Can store upto 50,000 contacts.
| Contacts* | Price /month* |
|---|---|
| Up to 500 contacts | $10.29 |
| Up to 1500 contacts | $20.05 |
| Up to 2500 contacts | $30.74 |
| Up to 5000 contacts | $51.46 |
| Up to 10,000 contacts | $77.52 |
| Up to 15,000 contacts | $132.32 |
| Up to 20.000 contacts | $163.07 |
| Up to 25,000 contacts | $193.81 |
| Up to 30,000 contacts | $227.22 |
| Up to 40,000 contacts | $260.64 |
| Up to 50,000 contacts | $267.32 |
Note – The prices mentioned above are approximate to give you an idea. When you visit the Mailchimp website there might be slight changes between these prices and Mailchimp real prices.
- Sending limit 10x for Essentials plan, as multiplied by your specific plan’s contact limit.
- 3 Audiences.
- 3 Seats, with Owner and Admin permissions.
- Forms & Landing pages.
- Marketing CRM.
- Automation, Single-step automation.
- Multi-step journeys, up to 4 journey points.
- Behavioural targeting.
- Custom branding.
- A/B testing.
- Email templates.
- Email scheduling.
- Integration with 250+ apps.
- For promoting the business, Landing Pages, Social posting, Insta ads, Facebook ads and Postcards.
- To Build-up Brand, 100+ pre-built templates, Creative assistance, content studio & Mailchimp website & domain. You can remove the Mailchimp footer in the Essential plan.
- 24/7 Email & Chat support.
Mailchimp standard plan – Starts at $15.37 /month
- Can store up to 100,000 contacts.
| Contacts* | Price /month* |
|---|---|
| Up to 500 contacts | $15.37 |
| Up to 2500 contacts | $51.46 |
| Up to 5000 contacts | $77.52 |
| Up to 10,000 contacts | $101.58 |
| Up to 15,000 contacts | $163.07 |
| Up to 20,000 contacts | $193.81 |
| Up to 25,000 contacts | $227.22 |
| Up to 30,000 contacts | $260.64 |
| Up to 40,000 contacts | $280.69 |
| Up to 50,000 contacts | $307.42 |
| Up to 75,000 contacts | $414.35 |
| Up to 100,000 contacts | $514.59 |
Note – The prices mentioned above are approximate to give you an idea. When you visit the Mailchimp website there might be slight changes between these prices and Mailchimp real prices.
- Sending limit 12x for Standard plan, as multiplied by your specific plan’s contact limit.
- 5 Audiences.
- 5 seats, with Owner, Admin, Author, or Viewer permissions.
- Send Time Optimization.
- Behavioural targeting.
- Custom branding.
- Dynamic Content.
- A/B testing.
- Email templates.
- Email scheduling.
- Integration of 250+ apps.
- For promoting the business, Landing Pages, Social posting, Insta ads, Facebook ads and Postcards.
- To Build-up Brand, Pre-built templates, Creative assistance, Content studio & Mailchimp website & domain.
- Classic automation series.
- Customer journey builder.
- Customer journeys, Multiple starting and branching points.
- Custom coded templates.
- Customer lifetime value and purchase likelihood. Know more
- Retargeting ads.
- 24/7 access to email and chat support.
Mailchimp premium plan- Starts at $307.42 /month
– Everything that is provided in, Mailchimp Essential & standard plan, plus
- Can store up to 200,000 contacts.
| Contacts* | Price*/month |
|---|---|
| Up to 10,000 | $307.42 |
| Up to 15,000 | $360.88 |
| Up to 20,000 | $414.35 |
| Up to 25,000 | $461.13 |
| Up to 30,000 | $514.59 |
| Up to 40,000 | $568.06 |
| Up to 50,000 | $614.84 |
| Up to 75,000 | $668.30 |
| Up to 100,000 | $721.77 |
| Up to 130,000 | $822.01 |
| Up to 150,000 | $922.26 |
| Up to 200,000 | $1129.44 |
Note – The prices mentioned above are approximate to give you an idea. When you visit the Mailchimp website there might be some slight changes between these prices and Mailchimp real prices.
- Sending limit 12x for Premium plan, as multiplied by your specific plan’s contact limit.
- Unlimited audiences.
- Unlimited seats, with Owner, Admin, Author, Manager, or Viewer permissions.
- Advanced Segmentation.
- Multivariate Testing.
- Comparative Reporting.
- Unlimited, 24/7 access to email and chat support.
- Phone Support.
For more details visit the Mailchimp website
A Quick Comparison Between All Plans
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Price Starts at (monthly) | $0 | $10.29 | $15.37 | $307.42 |
| Contacts (With the specific plan can store up to) | Up to 2000 | Up to 50,000 | Up to 100,000 | Up to 200,000 |
| Sending Limit | 10,000 / month and 2000 daily limit | 10x as multiplied by your specific plan’s contact limit. | 12x as multiplied by your specific plan’s contact limit. | 14x as multiplied by your specific plan’s contact limit. |
| Templates | Basic | Pre-built | Pre-built | Pre-built |
| Email Scheduling | – | Yes | Yes | Yes |
| Remove Mailchimp Branding | – | Yes | Yes | Yes |
| Landing Pages | Yes | Yes | Yes | Yes |
| Classic Automation Builder | Single-step | Single-step | Multi-step | Multi-step |
| Customer Journey Builder | Free preview | Yes | Yes | Yes |
| Customer Journey Multiple Starting Points + Branching Points | – | – | Yes | Yes |
| Comparative Reports | – | – | – | Yes |
| A/B Testing | – | Yes | Yes | Yes |
| Multivariate Testing | – | – | – | Yes |
| Send Time Optimization | – | – | Yes | Yes |
| Integration with over 200+apps | Yes | Yes | Yes | Yes |
| Build & Publish website | Yes | Yes | Yes | Yes |
| Email Support | First 30 days | Yes | Yes | Yes |
| Live Chat Support | – | Yes | Yes | Yes |
| Phone Support | – | – | – | Yes |
Check out the features & pricing plans for other best email marketing tools mentioned below:
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