14 things to avoid in email marketing

Sending irrelevant content

For example: If someone subscribes to you for “Style & fashion” don’t send an email to them apart from the specific interest.

Call to action

Sending emails too frequently

Using irrelevant subject  line

Using spammy keywords

Sending emails to unsubscribed users

Not segmenting subscribers

Framing email only for big screen users

Lack of proficiency

Placing of signup form

Avoiding stats

Stats help you in showing how many users are engaged with you, how many have opened and vice-versa

Not using personalization measures in an email

Users find difficulty in unsubscribing

Welcome Email

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